Nitin Surendran — Senior Product Designer
Currently based in: Amsterdam / Costa Rica
I'm an Interaction Designer who loves finding elegant solutions to complex problems. Since 2016, I've designed experiences used by hundreds of millions of people — as a founding designer shaping 0 → 1 concepts, design systems, and novel interactions.
Currently shipping AI, 3D, and immersive spatial experiences at IKEA.
I studied Human-Computer Interaction at CIID (Copenhagen Institute of Interaction Design), where I developed a hands-on, iterative, life-centered approach to design.
NitinSurendran
I'm an Interaction Designer and I love finding elegant solutions to complex problems.
Since 2016 I've designed experiences used by hundreds of millions of people.
I've been a founding designer, shaped 0 → 1 concepts, built design systems, and explored novel interactions.
Currently designing and shipping AI, 3D, and immersive spatial experiences at IKEA.
I studied Human-Computer Interaction at CIID (Copenhagen Institute of Interaction Design), where I developed a hands-on, iterative, life-centered approach to design.
Collaborated with
Experience
- IKEA
Senior Product Designer · Aug 2022 - Present
Home Imagination Platform / A highly specialized team where I own IKEA's 3D and AI product work, alongside a crew of prototypers, engineers, and data scientists pushing the boundaries of what's possible with 3D, Spatial Commerce, and AI.
- Cybernetic Landscapes
Founding Designer · 2024 - ongoing
Building agentic AI systems for ecological management and ecosystem finance — integrating multi-scale sensing into unified digital twins to enable continuous, high-precision, and transparent environmental monitoring of natural assets.
- Beat (acquired by FreeNow)
Senior Product Designer · 2021 - 2022
Designed for mobility and driver experience in a real-time ride-hailing marketplace. Focus on driver - rider matching experience and complex internal tools.
- CIID (Copenhagen Institute of Interaction Design)
Master's in Human-Computer Interaction · 2020 - 2021
Collaborated with research and design teams at Google, Meta (Reality Labs), and Cookpad through CIID's Industry Projects programme.
- redBus (goibibo group)
Product Designer · 2017 - 2019
Designed for ticketing and travel—helping millions book bus and train tickets across India, SEA and LATAM.
- Sportskeeda
Product Designer · 2017
First in-house designer at India's second-largest sports website (60M+ monthly users). Designed their internal tools and dashboards, and built a first-of-its-kind editor for authors worldwide.
- Design studio & freelance
Product Designer · 2016 - 2019
Worked across product and design teams with startups on digital products spanning domains from healthcare to hospitality.
