Nitin Surendran

Intro

I'm an Interaction Designer based in Amsterdam, weaving together the intricate threads of technology and human experience. Most of my work is rooted in a deep understanding of human behavior and the potential of emerging technologies, aiming to craft experiences that are functional + impactful.

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Currently - Product Designer at IKEA, where I work alongside a crew of prototypers, engineers, and data scientists to push the boundaries of what's possible with 3D, Spatial Commerce, and AI.

Selected Projects:

Reimagining 3D Product Exploration at IKEA

A layered approach to 3D product exploration, adding context, scale, and intent over time to support confident home decisions.

Spatial Product Experience3D Commerce SystemsProgressive Product Exploration

AI Home Furnishing

Designing an AI-native experience that translates inspiration into a fully furnished, shoppable version of a user's real space.

AI Interaction DesignHuman–AI Co-creationApplied Machine Intelligence

From Single Products to Complementary Sets at IKEA

Designing confidence into multi-product decisions

Contextual Suggestions3D Product Bundling

IKEA Embedded Storage Experiences

Designing how people imagine and interact with storage

Work in progressEmbedded ExperiencesSpatial Interaction Design

Cybernetic Landscapes

Agentic ecological intelligence for long-term land performance.

Climate IntelligenceAI-Native SystemsFounding Designer

BEAT - Driver's Request Screen

How small changes in timing, language, and information hierarchy reshaped driver behavior in a real-time marketplace

Mobility & Ride-hailingUX Research & Product Design

Geofencing & Internal Operations Dashboards

Designing the geofencing control layer and operational dashboards for a live ride-hailing platform.

Geofencing & zone controlInternal operations dashboardsReal-time fleet operations

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Design Systems

2017 - ongoing

Building and evolving UI systems for consistency and scale.

Component architectureTokens & scalability

I've collab'd in the past with:

Let's connect

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Designed and built by Nitin Surendran.

Last update: 2026